Monday, September 24, 2012

Where to find the latest information about TEA SATE, the Experience Design conference

The Themed Entertainment Association extends a heartfelt "thank you" to all who helped make SATE 2012 at Disneyland Paris a resounding success. Thank you!

The TEA SATE blog has moved to the new TEA website. Please visit for information about the annual TEA SATE conference series on Experience Design, and much more information about TEA and its activities serving the international visitor attractions industry.

Tuesday, September 18, 2012

Program & speakers for SATE 2012 at Disneyland Paris, 19-21 Sept

Click here for speaker bios.

Click here to download the SATE 2012 brochure (PDF).

Note: Details of this program are subject to change without notice

Wednesday, Sept. 19 (Evening)
6:00 pm: Check-in/registration
6:30-8:00 pm: Welcoming Reception & Champagne Toast
Sponsored by le Puy du Fou and Futuroscope

Welcoming remarks:
TEA President Rick Rothschild of FAR Out! Creative Direction 

8:00 pm: Opening Keynote 
Joe Rohde, Senior Vice President and Creative Executive, Walt Disney Imagineering

Conference delegates: You are urged to plan your arrival for Wednesday in order to attend this important opening session. The Wednesday night presentations, conversations and networking will form the foundation of the dialog for the next two days. 

 Thursday, Sept. 20

7:00-8:15 am: Breakfast buffet - Cape Cod Restaurant at Hotel Newport Bay Club
9:00 am - 6:00 pm: SATE Day 1 presentations
 Segment 1 - morning
Working within a Multicultural Environment with a Multicultural TeamTravailler dans une équipe ou dans un environnement multiculturels
Successfully blending the diverse talents and perspectives of clients and creative teams for the best possible guest outcomes; finding ways to better understand and communicate with each other. / Associer les talents et combiner les points de vue, améliorer la compréhension et la communication des équipes multiculturelles afin de garantir une expérience optimale aux visiteurs.

Michel Linet-Frion, Creative & Innovation Director,  Pierre & Vacances / Center Parcs
Bart Dohmen, Managing Director, BRC Imagination Arts BV

Yves Pépin, independent show producer/SATE 2012 co-chair, Bart Dohmen, & Steve Simons, Executive Creative Director, Event Communications

Session 1.1

Multicultural teams for cross-culture projects: good reasons or bad excuse?
Owners and/or creators nowadays tend to assemble international teams in which the members are selected for their expertise and talent rather than geographic proximity. The Internet and other contemporary tools have made this easy - is it the 'best' way?

Moderator: Bart Dohmen, BRC Imagination Arts BV
Respondent & Speaker: Patrick Stalder, Events Producer
How the Olympic Games and Youth Olympic Committees assemble and federate teams that will create the biggest event worldwide for a global audience.

Koert Vermeulen, Principal Designer, ACT Lighting Design

Vernon Teo, Executive Producer, Asia Pines Entertainment & Events
Being part of a multicultural team: two personalities, two cultures.
Matthew Jessner
Testimonials on two projects.

Matthew Jessner, Artistic Director, Franco Dragone Entertainment Group
Live multicultural production in a fixed location: House of Dancing Water, Macau. How F. Dragone tailors his model/concept to the local environment.

Jae Heon Nam, Head of Big-O Project Dept., Yeosu Expo 2012 Organizing Committee
Jean Christophe Canizares,
Case Study: Big-O Project, Yeosu Expo 2012. 

Session 1.2
From concept to logistics, how project teams penetrate cultural barriers
Emerging economies often import creatives from other countries where they’ve already proven their talent. How then can these creatives adapt their approach to fulfill the end-users’ expectations … does it take understanding another culture? What is specific to working within a multicultural environment? 

Moderator: Bart Dohmen, BRC Imagination Arts BV

Steve Rhys, Executive Vice President, Forrec
From Aqua Dunya, Dubai to Aesop’s Gardens Korea: Storytelling is the key, but how does this require adaptations?
Keith James, CEO, Jack Rouse Associates
A success story with Ferrari World plus a difficult challenge story: “Getting into India.”

Speaker: Bob Weis, Executive Vice President, Walt Disney Imagineering
Case Study: Disney going into China.

Segment 2
Thursday, Sept. 20 - Afternoon
Interpretation/cultural Representation Challenges & Responsibilities / Défis et responsabilité de l’interpré-tation et de la représentation culturelle
Overcoming our inherent views and approaches when working with different cultures; setting aside built-in biases to better satisfy the client’s and visitor’s objectives and needs. / Dépasser les a priori lorsque nous travaillons au contact de cultures différentes ; dépasser les idées toutes faites pour mieux satisfaire les objectifs des maîtres d’ouvrage et les besoins des visiteurs.

Click here to see speaker bios.

Click here to download the SATE 2012 brochure (PDF).

Chair: Jan Maarten de Raad, Founder/Owner/Managing Director, JoraVision
Co-chair: Audrey O’Connell, Head, Planning & Design Consulting, Natural History Museum

Martin Arnaud
Session 2.1 
Engaging Culturally-Interpreting Authentically
Is there a long term future in exporting our knowledge to places such as China, Africa, the Middle East, South America, and Eastern Europe? Insight into the theory behind why we all should want to work ‘authentically’ will set the stage for a panel of seasoned professionals to shed light on their style of cultural engagement.

Andrew McIntyre, Director, Morris Hargreaves MacIntyre
Audrey O’Connell, The Natural History Museum
On developing the natural, cultural and social history concept for Gallery 4 of the King Abdulaziz Center for World Culture.

Louis Allen, Executive Vice President, Adirondack Studios
On the Seneca Tribes celebrating their heritage in a thematic environment.
Martin Arnaud, Show Designer & Director, Les Petits Francais
On working with local authorities and performers to produce the Mexico Bicentennial Project.
Laura Miotto, Design Director, Gsmprjct Singapore
Cross-cultural content and design strategies for the Living Galleries, National Museum of Singapore
Sophie Poirier, MU-Events 
Creative collaboration with a Chinese client; Showcase of Mangrove Groove, Shenzhen China

Session 2.2
Moderated Q&A with Andrew McIntyre, Morris Hargreaves McIntyre 
This session will draw from both the audience’s and the panelists’ experiences, presenting the opportunity for a lively discussion an debate on the effectiveness and/or limitations of cultural interpretation engagement.

Session 2.3
Aulani, A Case Study
Joe Rohde
, Walt Disney Imagineering
Djuan Rivers
, VP Hotels & Business Solutions, Disneyland Paris
Carmen Smith, Vice President Creative Development, Walt Disney Imagineering 
When the Walt Disney Company set out to design a major resort destination in the Hawaiian Islands, the team faced a challenge. If a studio-designed destination is meant to offer an authentic experience, who is the judge of that
authenticity? How can a corporate culture and an indigenous culture collaborate to create a place that meets the expectations of both? Aulani, A Disney Resort & Spa at Ko Olina, O’ahu, Hawaii, proposes to address these questions through the inclusion of contemporary Native Hawaiian voices in its development, design, and operation.

Friday, Sept 21
7:00-8:15 am: 
Breakfast buffet, Cape Cod Restaurant, Hotel Newport Bay Club

9:00 am - 4:00 pm: SATE Day 2 Program

Evening: Informal/casual mixer - details TBD
 Segment 3- morning
New Cultural Territories within the Global Market / Nouveaux territoires culturels
Identifying new and different geographic, topical, industrial, and cultural opportunities; applying your skills and talents to help new markets tell their stories. / Identifier au plan local comme au plan international, les nouvelles opportunités géographiques, thématiques, industrielles, culturelles ; exploiter vos aptitudes et compétences pour aider les nouveaux marchés à s’exprimer.

Segment Chairs:
Lesley Morisetti
, Director, Morisetti Associates
Chris Conte
, Vice President of Entertainment, Electrosonic

Session 3.1
Reaching Broader Audiences
Attractions around the world are tasked with broadening their audiences. Museums wish to reach beyond the established middle class visitor base. Heritage sites wish to attract younger audiences and address access issues. And the themed entertainment industry is taking its brands to new cultures across the world.

Manal Attaya, Director General, Sharjah Museums Dept, Government of Sharjah
Introducing museums into the Middle East: The new Sharjah Heritage Museum.
Andrea Dearden, Head of Marketing, Science Museum London
Role of social media in broadening audiences.
Frederic Nancel, Director of Development & Operations, Chateau de Chantilly
Broadening access to heritage sites.
Marie-Sophie Mugica, Head of Export Dept., Universcience
Rolling out the Cite des Enfants concept to new geographies and cultures 

Session 3.2
Taking Our Skills Into New Sectors
Moderator: Chris Conte, Electrosonic 

Where next? Are there new sectors, outside of the world of leisure and entertainment where our skills and experience could enhance their activities? We will learn from the experience of our speakers in how they have moved into new areas and through our panel debate aim to identify other sectors which we could apply our skills to in the future.

Ray Hole
, ray hole architects ltd.

Applying attraction design and theming to the Oil and gas Industry: Kuwait Oil Collaboration Center
Alex McCuaig FCSD, Chairman & Executive Creative Director, MET Studio Design 
Applying museum design techniques to public awareness programs - Drug Information Center - Hong Kong
Jean Francois Zurawik, Events Director, Lyon City Hall 
How new entertainment technologies are used to enhance a 100-year old festival: Festival La Fête des Lumières – Lyon, France.
Sanjay Kara, Director of BAPS Charities; Akshardham Gandhinagar Temple ‘Sat-Chit-Anand’ Watershow Project Manager
Using multimedia technologies to present Hindu philosophy: Akshardham-Gandhinagar Temple and Water Show - Gujarat, India

Segment 4
Friday, Sept. 21 - afternoon
Participatory Wrap-up / Réunion de synthèse:
Moderator: George Wiktor, President, The GW Group 

Join an open discussion centered on the ideas, trends and questions that have emerged from the previous SATE2012 sessions, and how those concepts can be taken forward into the future of the industry. The conversation will be facilitated by TEA past president George Wiktor of the GW Group. Throughout the conference, George will be working to capture important thoughts and remarks to help inform the conversation. / Partagez votre point de vue en participant aux échanges menées autour des principales idées, tendances et questions posées tout au long des sessions de SATE 2012. Au cours de la séance de synthèse, nous identifierons ons les concepts qui émergent et évaluons leur potentiel et leur capacité à changer les paramètres de notre secteur dans l’avenir. Cet exercice de synthèse sera animé par George Wiktor du groupe GW, un des anciens présidents de TEA. Pour cette édition, Georges s’attachera à recueillir les idées et remarques innovantes.

Closing Session with the SATE 2012 co-chairs
Yves Pépin
Joe Rohde

Sat. Sept 22 - Sun. Sept 23 - optional activity
10:00 am: Depart for post-SATE excursion to Puy du Fou & Futuroscope

Click here to see speaker bios.

Click here to download the SATE 2012 brochure (PDF). 

InPark Magazine publishes profiles of SATE 2012 co-chairs Yves Pépin & Joe Rohde, and speaker George Wiktor

Visit the InPark Magazine Editors' Blog to see profiles of Yves Pépin & Joe Rohde, SATE 2012 co-chairs, and of George Wiktor of the GW Group, who will lead the SATE 2012 wrapup discussion.

The SATE 2012 Experience Design conference, hosted by the Themed Entertainment Association, convenes 19-21 September at Disneyland Paris. The speakers will address a full house: with about 150 registered delegates, the conference is sold to capacity.

InPark Magazine is an official SATE 2012 Media Partner.

From the Yves Pépin profile: 'The story behind the spectacular, according to Pépin, is always discovered through intuitive listening. “What I say to my team is: Don’t think we are ‘creating’ a story. We are not God. Go to the location and stay there. The story already exists there. The place knows the story we are going to tell. Our work is to be open, listen and wait until that story comes to our ears. It works if you are in a receptive mind, if you have patience. But you have to get away from the pressure of the job, to be able to listen for the story.”'... Click here for the full article.

From the Joe Rohde profile: 'Having spent his childhood in Hawaii, Joe immediately leaped at the opportunity to share the complexity, intricacy and delicacy of Hawaiian arts and culture at Aulani, a Disney Resort and Spa located on the Island of Oahu. Joe’s passion for history, storytelling, and art helped create a foundation for a project unique in all the world. Recently opened, it is the company’s first major resort not tied to existing park locations, as well as a celebration of Hawaii, where Hawaiian voices speak for themselves about Hawaiian ideas.' ... Click here for the full article.

From the George Wiktor interview: "Every generation is different. The generational changes of the last 10-15 years are huge, and I want to send a positive message about these youths of today. These kids are quite connected to the world, and they think it’s a pretty amazing place, even with its challenges. Their self-image is one of optimism and challenge and interest, and they deserve to be addressed with hope and optimism." ...Click here for the full article.

These volunteers will be part of the SATE 2012 public face

Master of Ceremonies (MC)
  • Klaus Sommer PAULSEN, CNA | SOPHIS; member of the TEA Europe & Middle East Division board of directors
As MC, Klaus will introduce the SATE 2012 segment chairs.

SATE 2012 Ambassadors  
As SATE Ambassadors, Jean-Michel and Evelyne will be available to assist speakers, VIP guests and members of the media.
Klaus, Evelyne and Jean-Michel have all been working hard behind the scenes, helping to promote and publicize the conference over the past six months. They have been providing valuable ideas, resources, time and effort to help make the event a well-attended success. 

TEA extends heartfelt thanks to these three volunteers - and to all our other volunteers, too, who are crucial to the Association.

Monday, September 17, 2012

Matthew Jessner, Rick Rothschild & Philip Hartley talk to NewsParcs about SATE 2012 Experience Design conference, 19-21 at Disneyland Paris

Many thanks to NewsParcs! Editor François Mayné caught up with TEA association president Rick Rothschild, and TEA Europe & Middle East (EME) Division president Philip Hartley, to chat about the upcoming conference. In a separate interview, he also spoke to SATE presenter Matthew Jessner of Franco Dragone Entertainment Group.

Follow this link to see what Rick and Philip had to say.

Follow this link to see the interview with Matthew Jessner.

NewsParcs is a SATE 2012 media partner. Be sure to look for François at the conference and say hello - you just might end up getting some good press coverage.

Interested in knowing the benefits of joining the EME Division of the Themed Entertainment Association? Talk to Philip Hartley during the conference.

Want to take more of a leadership position within TEA, as a member of a committee, a Division Board, or the International Board? Speak to Rick Rothschild at the conference. As November draws near, there are a number of openings for new people to get involved.

Wednesday, September 12, 2012

Park World interviews SATE 2012 co-chair Yves Pépin & session leader Chris Conte of Electrosonic

Park World magazine, a SATE 2012 media partner, posed a few questions to Yves Pépin (SATE co-chair) and Chris Conte of Electrosonic (session leader) in anticipation of the conference opening Sept 19. Read the interview at this link.

Tuesday, September 11, 2012

Rick Rothschild, TEA President, speaks to Blooloop about his career, the attractions industry, Disney and TEA's SATE 2012 conference 19-21 Sept in Paris

Many thanks to SATE 2012 media partner Blooloop for this fantastic interview with Rick Rothschild of FAR Out! Creative Direction. Rick is rounding out his second and final year as President of the Themed Entertainment Association. He took some time to speak with Blooloop about a variety of topics concerning TEA and the industry, an update on some of his own projects, and the forthcoming SATE 2012 Experience Design conference at Disneyland Paris.

Are you attending SATE? Be sure to look for Rachel Read of Blooloop at the event.

Click here to read the complete interview with Rick Rothschild.

From the interview:
"The obstacles and the opportunity that results from the diversity that naturally exists in our expanding world of themed entertainment was something that Joe Rohde and Yves Pépin, SATE 2012 co-chairs, and I focused on in our initial planning discussions for this year's SATE conference.  It was clear to all of us, both in our own work as well as being a part of the world wide themed entertainment community, that diversity is a part of everything we do given the ever expanding global reach our industry has."

There is still time to register for SATE 2012, 
19-21 September at Disneyland Paris!
Click here to see the SATE 2012 conference program & list of speakers.
Click here for registration information.