Tuesday, April 10, 2012

Cultural diversity & Experience Design: Yves Pépin and Joe Rohde chair TEA's SATE 2012 conference 19-21 Sept at Disneyland Paris


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Chinese translation courtesy Electrosonic

PARIS, France – Yves Pépin, co-chair of SATE 2012, the annual, professional Experience Design conference at Disneyland Paris 19-21 Sept. hosted by the Themed Entertainment Association (TEA) announced, “The theme for SATE 2012 is: Cultural diversity in Themed Entertainment: Obstacle or Opportunity? We address this question: Armed with the storytelling techniques, architectural standards, and technologies of globalization, is 'themed entertainment' contributing to unproductive stereotypes, highlighting our cultural differences, or is it giving our global community a tremendous opportunity to find new ways of expression through its diversity?" 


SATE 2012 co-chair Joe Rohde said, "This conference offers critical dialog of import to all who are in business (or who want to be) to create, design, supply and operate visitor attractions, including museums, travel, entertainment, gaming, resorts and world expos. The two-and-a-half days we will share together also promise an invaluable, trans-national networking opportunity for all who attend.”

Encompassing what TEA defines as the prime components of Experience Design, SATE stands for Story + Architecture + Technology = Experience. SATE 2012 will be held at the Newport Bay Hotel, Disneyland Paris. Registration opens soon at the TEA Box Office at www.teaconnect.org; Last year's conference was completely sold out. For more information, visit TEA's official SATE 2012 blog.

SATE 2012 sessions will include case studies, testimonials and panel discussions covering the global attractions industry. The cross-cultural dialog will span the mature markets of the US and Europe, the rapidly expanding markets of Asia, and the emerging markets of the Middle East & South America. [For background information, see the TEA/AECOM Global Attractions Report.]

About the SATE 2012 co-chairs
SATE 2012 co-chair Joe Rohde and Yves Pépin are celebrated industry leaders and design innovators; accolades for both include having been honored with TEA's lifetime achievement award.

Joe Rohde
Joe Rohde is a 30-year veteran of The Walt Disney Company, starting his career as a model designer
on Epcot, and continuing with projects for Disneyland Park in Anaheim, Calif.; Walt Disney World Resort in Orlando, Fla.; and Disneyland Paris. Joe led the team that conceptualized, designed and built Disney's Animal Kingdom at the Walt Disney World Resort. He continues to oversee new attractions for that park and is also responsible for the creative design and content of Aulani, A Disney Resort and Spa, at Ko Olina, O'ahu, Hawai'i, which debuted in August 2011.

Yves Pépin
Yves Pépin is a globally renowned innovator in the design and production of large-scale, multimedia spectaculars. He invented and developed, in the 1980s, the technique of film projection on waterscreens - since adopted by Disney, Universal and others. Some of his most noted accomplishments include the Beijing 2008 Olympic Games Ceremonies (Artistic Adviser) and the pyrotechnic show for the Eiffel Tower Millennium celebration in 2000 (Producer). He is creative consultant to the Yeosu Expo 2012 Committee on the Big-O project. He founded and ran ECA2 for some 25 years and is now an independent show producer.

About SATE (Storytelling + Architecture + Technology = Experience)
SATE is a professional design conference presented by the Themed Entertainment Association (TEA) annually since 2007.The mission of SATE is to stimulate dialog among the makers of compelling places and guest experiences, reaching across a broad range of creative disciplines and market sectors within the attractions industry. SATE provides an environment to share diverse ideas and concepts, to challenge and inspire, and to discover collaborative opportunities.

The SATE 2012 committee co-chairs are Joe Rohde of Walt Disney Imagineering and Yves Pepin.

Follow SATE 2012 on Twitter: @TEA_SATE. Twitter hashtag #SATE2012

About TEA
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. TEA represents some 7,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in more than 680 firms in 39 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE conferences (Story, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Theme Index, TEA Project Development Guidelines, and TEA Annual & Directory.

Connect with TEA on Facebook and LinkedIn.

SATE 2012 Conference Committee & Contact Info
SATE is organized by a volunteer committee of TEA leaders in conjunction with TEA staff.

Rick Rothschild
Leadership
Yves Pépin SATE 2012 co-chair
Joe Rohde, Walt Disney Imagineering SATE 2012 co-chair
Rick Rothschild, FAR Out! Creative Direction TEA President

Session Chairs
Michel Linet-Frion, Center Parcs Europe
Jan Maarten de Raad, Jora Vision
Lesley Morisetti, LM Associates

Communications
Jean-Michel Louis, Les Petits Francais, louissixjm@yahoo.fr
Klaus Sommer Paulsen, CNA Creative Network Agency, ksp@cnagency.dk
Evelyne Villame, Loisirs & Marketing, evelyne.villame@free.fr

TEA Staff
Gene Jeffers TEA Executive Director +1-818-843-8497 gene@teaconnect.org
Kathy Oliver TEA Manager of Special Events and Relations kathy@teaconnect.org
Annika Oetken TEA Europe & Middle East Division Support annikaoetken@live.de
Judith Rubin TEA PR/Social Media/Editorial +1-314-853-5210 rubin.judith@gmail.com
Janet Herrera, TEA office manager janet@teaconnect.org