Tuesday, September 18, 2012

Program & speakers for SATE 2012 at Disneyland Paris, 19-21 Sept

Click here for speaker bios.

Click here to download the SATE 2012 brochure (PDF).

Note: Details of this program are subject to change without notice

Wednesday, Sept. 19 (Evening)
6:00 pm: Check-in/registration
6:30-8:00 pm: Welcoming Reception & Champagne Toast
Sponsored by le Puy du Fou and Futuroscope

Welcoming remarks:
TEA President Rick Rothschild of FAR Out! Creative Direction 

8:00 pm: Opening Keynote 
Joe Rohde, Senior Vice President and Creative Executive, Walt Disney Imagineering

Conference delegates: You are urged to plan your arrival for Wednesday in order to attend this important opening session. The Wednesday night presentations, conversations and networking will form the foundation of the dialog for the next two days. 

 Thursday, Sept. 20

7:00-8:15 am: Breakfast buffet - Cape Cod Restaurant at Hotel Newport Bay Club
9:00 am - 6:00 pm: SATE Day 1 presentations
 Segment 1 - morning
Working within a Multicultural Environment with a Multicultural TeamTravailler dans une équipe ou dans un environnement multiculturels
Successfully blending the diverse talents and perspectives of clients and creative teams for the best possible guest outcomes; finding ways to better understand and communicate with each other. / Associer les talents et combiner les points de vue, améliorer la compréhension et la communication des équipes multiculturelles afin de garantir une expérience optimale aux visiteurs.

Michel Linet-Frion, Creative & Innovation Director,  Pierre & Vacances / Center Parcs
Bart Dohmen, Managing Director, BRC Imagination Arts BV

Yves Pépin, independent show producer/SATE 2012 co-chair, Bart Dohmen, & Steve Simons, Executive Creative Director, Event Communications

Session 1.1

Multicultural teams for cross-culture projects: good reasons or bad excuse?
Owners and/or creators nowadays tend to assemble international teams in which the members are selected for their expertise and talent rather than geographic proximity. The Internet and other contemporary tools have made this easy - is it the 'best' way?

Moderator: Bart Dohmen, BRC Imagination Arts BV
Respondent & Speaker: Patrick Stalder, Events Producer
How the Olympic Games and Youth Olympic Committees assemble and federate teams that will create the biggest event worldwide for a global audience.

Koert Vermeulen, Principal Designer, ACT Lighting Design

Vernon Teo, Executive Producer, Asia Pines Entertainment & Events
Being part of a multicultural team: two personalities, two cultures.
Matthew Jessner
Testimonials on two projects.

Matthew Jessner, Artistic Director, Franco Dragone Entertainment Group
Live multicultural production in a fixed location: House of Dancing Water, Macau. How F. Dragone tailors his model/concept to the local environment.

Jae Heon Nam, Head of Big-O Project Dept., Yeosu Expo 2012 Organizing Committee
Jean Christophe Canizares,
Case Study: Big-O Project, Yeosu Expo 2012. 

Session 1.2
From concept to logistics, how project teams penetrate cultural barriers
Emerging economies often import creatives from other countries where they’ve already proven their talent. How then can these creatives adapt their approach to fulfill the end-users’ expectations … does it take understanding another culture? What is specific to working within a multicultural environment? 

Moderator: Bart Dohmen, BRC Imagination Arts BV

Steve Rhys, Executive Vice President, Forrec
From Aqua Dunya, Dubai to Aesop’s Gardens Korea: Storytelling is the key, but how does this require adaptations?
Keith James, CEO, Jack Rouse Associates
A success story with Ferrari World plus a difficult challenge story: “Getting into India.”

Speaker: Bob Weis, Executive Vice President, Walt Disney Imagineering
Case Study: Disney going into China.

Segment 2
Thursday, Sept. 20 - Afternoon
Interpretation/cultural Representation Challenges & Responsibilities / Défis et responsabilité de l’interpré-tation et de la représentation culturelle
Overcoming our inherent views and approaches when working with different cultures; setting aside built-in biases to better satisfy the client’s and visitor’s objectives and needs. / Dépasser les a priori lorsque nous travaillons au contact de cultures différentes ; dépasser les idées toutes faites pour mieux satisfaire les objectifs des maîtres d’ouvrage et les besoins des visiteurs.

Click here to see speaker bios.

Click here to download the SATE 2012 brochure (PDF).

Chair: Jan Maarten de Raad, Founder/Owner/Managing Director, JoraVision
Co-chair: Audrey O’Connell, Head, Planning & Design Consulting, Natural History Museum

Martin Arnaud
Session 2.1 
Engaging Culturally-Interpreting Authentically
Is there a long term future in exporting our knowledge to places such as China, Africa, the Middle East, South America, and Eastern Europe? Insight into the theory behind why we all should want to work ‘authentically’ will set the stage for a panel of seasoned professionals to shed light on their style of cultural engagement.

Andrew McIntyre, Director, Morris Hargreaves MacIntyre
Audrey O’Connell, The Natural History Museum
On developing the natural, cultural and social history concept for Gallery 4 of the King Abdulaziz Center for World Culture.

Louis Allen, Executive Vice President, Adirondack Studios
On the Seneca Tribes celebrating their heritage in a thematic environment.
Martin Arnaud, Show Designer & Director, Les Petits Francais
On working with local authorities and performers to produce the Mexico Bicentennial Project.
Laura Miotto, Design Director, Gsmprjct Singapore
Cross-cultural content and design strategies for the Living Galleries, National Museum of Singapore
Sophie Poirier, MU-Events 
Creative collaboration with a Chinese client; Showcase of Mangrove Groove, Shenzhen China

Session 2.2
Moderated Q&A with Andrew McIntyre, Morris Hargreaves McIntyre 
This session will draw from both the audience’s and the panelists’ experiences, presenting the opportunity for a lively discussion an debate on the effectiveness and/or limitations of cultural interpretation engagement.

Session 2.3
Aulani, A Case Study
Joe Rohde
, Walt Disney Imagineering
Djuan Rivers
, VP Hotels & Business Solutions, Disneyland Paris
Carmen Smith, Vice President Creative Development, Walt Disney Imagineering 
When the Walt Disney Company set out to design a major resort destination in the Hawaiian Islands, the team faced a challenge. If a studio-designed destination is meant to offer an authentic experience, who is the judge of that
authenticity? How can a corporate culture and an indigenous culture collaborate to create a place that meets the expectations of both? Aulani, A Disney Resort & Spa at Ko Olina, O’ahu, Hawaii, proposes to address these questions through the inclusion of contemporary Native Hawaiian voices in its development, design, and operation.

Friday, Sept 21
7:00-8:15 am: 
Breakfast buffet, Cape Cod Restaurant, Hotel Newport Bay Club

9:00 am - 4:00 pm: SATE Day 2 Program

Evening: Informal/casual mixer - details TBD
 Segment 3- morning
New Cultural Territories within the Global Market / Nouveaux territoires culturels
Identifying new and different geographic, topical, industrial, and cultural opportunities; applying your skills and talents to help new markets tell their stories. / Identifier au plan local comme au plan international, les nouvelles opportunités géographiques, thématiques, industrielles, culturelles ; exploiter vos aptitudes et compétences pour aider les nouveaux marchés à s’exprimer.

Segment Chairs:
Lesley Morisetti
, Director, Morisetti Associates
Chris Conte
, Vice President of Entertainment, Electrosonic

Session 3.1
Reaching Broader Audiences
Attractions around the world are tasked with broadening their audiences. Museums wish to reach beyond the established middle class visitor base. Heritage sites wish to attract younger audiences and address access issues. And the themed entertainment industry is taking its brands to new cultures across the world.

Manal Attaya, Director General, Sharjah Museums Dept, Government of Sharjah
Introducing museums into the Middle East: The new Sharjah Heritage Museum.
Andrea Dearden, Head of Marketing, Science Museum London
Role of social media in broadening audiences.
Frederic Nancel, Director of Development & Operations, Chateau de Chantilly
Broadening access to heritage sites.
Marie-Sophie Mugica, Head of Export Dept., Universcience
Rolling out the Cite des Enfants concept to new geographies and cultures 

Session 3.2
Taking Our Skills Into New Sectors
Moderator: Chris Conte, Electrosonic 

Where next? Are there new sectors, outside of the world of leisure and entertainment where our skills and experience could enhance their activities? We will learn from the experience of our speakers in how they have moved into new areas and through our panel debate aim to identify other sectors which we could apply our skills to in the future.

Ray Hole
, ray hole architects ltd.

Applying attraction design and theming to the Oil and gas Industry: Kuwait Oil Collaboration Center
Alex McCuaig FCSD, Chairman & Executive Creative Director, MET Studio Design 
Applying museum design techniques to public awareness programs - Drug Information Center - Hong Kong
Jean Francois Zurawik, Events Director, Lyon City Hall 
How new entertainment technologies are used to enhance a 100-year old festival: Festival La Fête des Lumières – Lyon, France.
Sanjay Kara, Director of BAPS Charities; Akshardham Gandhinagar Temple ‘Sat-Chit-Anand’ Watershow Project Manager
Using multimedia technologies to present Hindu philosophy: Akshardham-Gandhinagar Temple and Water Show - Gujarat, India

Segment 4
Friday, Sept. 21 - afternoon
Participatory Wrap-up / Réunion de synthèse:
Moderator: George Wiktor, President, The GW Group 

Join an open discussion centered on the ideas, trends and questions that have emerged from the previous SATE2012 sessions, and how those concepts can be taken forward into the future of the industry. The conversation will be facilitated by TEA past president George Wiktor of the GW Group. Throughout the conference, George will be working to capture important thoughts and remarks to help inform the conversation. / Partagez votre point de vue en participant aux échanges menées autour des principales idées, tendances et questions posées tout au long des sessions de SATE 2012. Au cours de la séance de synthèse, nous identifierons ons les concepts qui émergent et évaluons leur potentiel et leur capacité à changer les paramètres de notre secteur dans l’avenir. Cet exercice de synthèse sera animé par George Wiktor du groupe GW, un des anciens présidents de TEA. Pour cette édition, Georges s’attachera à recueillir les idées et remarques innovantes.

Closing Session with the SATE 2012 co-chairs
Yves Pépin
Joe Rohde

Sat. Sept 22 - Sun. Sept 23 - optional activity
10:00 am: Depart for post-SATE excursion to Puy du Fou & Futuroscope

Click here to see speaker bios.

Click here to download the SATE 2012 brochure (PDF).