Monday, July 2, 2012

Themed Entertainment Association leads international dialog about theme park design at Paris conference in September

Rick Rothschild, TEA President

Lisez cet article en français 

 Disneyland Paris -- "To move the international theme park industry forward calls for international dialog," says Themed Entertainment Association (TEA) president Rick Rothschild of FAR Out! Creative Direction. "When TEA convenes here Sept 19-21 for the SATE 2012 conference on Experience Design, the dialog will be led by producer Yves Pépin, and Joe Rohde of Walt Disney Imagineering - both living legends of the attractions industry. Bearing the theme of Cultural Diversity and conducted in English and French, SATE 2012 will draw participation from Europe and the Americas - as well as Asia, now the 2nd largest theme park market after the US. The TEA is also actively recruiting young professionals and students - the next generation of Experience Designers."

SATE 2012 will be held at the Hotel NewPort Bay Club, Disneyland Paris. Registration is now open; last year's conference was completely sold out. A limited number of registration scholarships are available for qualified students, under TEA's NextGen Intiative. Conference delegates have the option to sign on for a post-SATE excursion to French theme parks Puy du Fou and Futuroscope, 21-23 September. For more information, visit

SATE 2012 Program Preview
Under the theme, "Cultural diversity in Themed Entertainment: Obstacle or Opportunity?" SATE 2012 presents three primary sessions:
  • Working within a Multicultural Environment with a Multicultural Team
  • Interpretation/Cultural Representation Challenges & Responsibilities
  • New Cultural Territories within the Global Market 
Click here to see the full SATE 2012 program with speaker information.

SATE speakers
Patrick Stalder
Bob Weis
The SATE 2012 speakers list assembles voices of top design firms, industry specialists and representatives of museums, theme parks and visitor attractions, including:

  • Matthew Jessner. Photo: Chris Gilson
    Martin Arnaud, Les Petits Francais
Lesley Morisetti
  • Manal Attaya, Sharjah Museums Authority (UAE)
  • Andrea Dearden, Science Museum, London
  • Bart Dohmen, BRC ImaginationArts
  • Keith James, Jack Rouse Associates
  • Matthew Jessner, Franco Dragone Entertainment Group
  • Michel Linet-Frion, Center Parcs
  • Jan Maarten de Raad, JoraVision
  • Lesley Morisetti, Morisetti Associates
  • Steve Rhys, Forrec
  • Patrick Stalder, Events Producer
  • Bob Weis, Walt Disney Imagineering
  • Jean Francois Zurawik, Lyon’s La Fete des Lumieres 
Martin Arnaud
Read more about SATE headline speakers at this link.

See the full SATE 2012 program and speakers list at this link.

SATE 2012 Sponsors
SATE 2012 is receiving sponsorship support from Disneyland Paris, Electrosonic, Sennheiser, Fountain People, Edwards Technologies Inc., Puy du Fou, Futuroscope, Tejix , Canyon Creative, and FAR Out! Creative Direction. Supporters include NewsParcs and Leisure Media. Sponsorship information is available at this link.

SATE Background
Theme parks and attractions today are built by international teams from all corners of the globe, for audiences in all corners of the globe. Since its founding 20 years ago in Burbank, the Themed Entertainment Association (TEA) has grown accordingly and today has two US Divisions, a Europe & Middle East Division, and a rapidly expanding presence in Asia - all serving the makers of compelling places and experiences.

TEA added the SATE conference to its slate of industry events in 2007, to foster dialog in the business community about the methodology of Experience Design. The SATE acronym stands for Story + Architecture + Technology = Experience. SATE also alludes to a collaborative culture of production, in which designers, technologists and clients work closely together from the early stages of a project, in a team structure often more horizontal than hierarchical. Outstanding projects are documented and celebrated every spring at TEA's annual Thea Awards, established in 1994 and considered the industry's highest honor.

The cross-cultural dialog of SATE 2012 will span the mature markets of the US and Europe, the rapidly expanding markets of Asia, and the emerging markets of the Middle East & South America. [For background information, see the TEA/AECOM Global Attractions Report.] 

Joe Rohde
Yves Pépin

SATE 2012 co-chairs are Yves Pépin and Joe Rohde, both international design pioneers of the visitor attractions industry and both honored with many awards, including the Thea Award for LIfetime Achievement. Pépin, whose innovations include the technique of waterscreen projection, rose to world fame as producer of the pyrotechnic spectacular for the Millennium celebration at the Eiffel Tower in 2000; a recent project was consulting on the Big-O attraction for the 2012 world's fair in Yeosu, Korea. Rohde, creative executive with Walt Disney Imagineering, is perhaps best known as the visionary behind Disney Animal Kingdom; a recent high-profile project is Aulani, A Disney Resort and Spa, at Ko Olina, O'ahu, Hawai'i.

Follow SATE 2012 on Twitter: @TEA_SATE

SATE 2012 Communications
In the US
In Europe
About TEA
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. TEA represents some 7,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in more than 680 firms in 39 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE conferences (Story, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Theme Index, TEA Project Development Guidelines, and TEA Annual & Directory.

Connect with TEA on Facebook and LinkedIn.